This is the mood board I presented at the tutorial, sharing my ideas and concepts. My idea is to have a stall that provides tie dyed clothing. The experience seeing the stall and the clothing is what sells it due to the displays. The product is happy, vibrant and eye catching and the brand is about living life to the fullest, getting motivated, being an individual and living in colour.
The current tie dye market is very un-inspiring, with colours crammed together and the eye assaulted with all the colours in the rainbow. My plan is to change that through the packaging and branding of my product.
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