Mood Board and Overall Concept for Your Market Stall

Define your target audience and give examples of other retail displays, materials and packaging that inspire you and create the "brand feel" that you would like your stall to have.

After brain storming and mind-mapping what our products were, what umbrellas they could fit under and what they say about the customer; the group had a fairly good idea of the direction the stall would take. We felt that the stall, given the range of products and bright colours, would be fun and quirky. Our products are

• Brain teaser mugs
• Mugs and matching PJ's
• Phone Cases
• Phone and laptop slips
• Tie dyed clothing

Our target market would then be teens - young adults, females and gift givers (capitalising on the time of year the stall would be on!)