Post-Presentation Debrief

This is a post-presentation debrief that gives a reflection of the response that my group was given from the class/tutors on the market stall/brand concept.

Feedback

There were several comments made in the feedback:

1. The content, research and development of the presentation were on point. It is easy to see how we came up with our ideas and developed our brand/brands. The continuity and flow of the presentation is great and reinforces the logo with the numbering cut-out at the bottom.
2. The delivery wasn't so good (it was a little dry), just need to practice a little more.
3. The logo was a bit feminine, as the stall itself does not specifically target females there is concern that the logo in the bright pink turn men off the stall and make them avoid it.
4. My specific product packaging (tie dye clothing) was a bit hard to understand through the images used in the presentation, requiring extra explanation.

Reflection

I hadn't considered the logo to look so feminine as to turn away customers, we knew it was a risk presenting a pink logo and the stereotypes that are associated with it. The group had a post-presentation discussion and while a valid point from the class we asked ourselves the following:

• Do we consider it feminine and is this a bad thing?
  
  The answer was yes it can be perceived as feminine, however looking at modern trends is pink associated solely with females any more? Our product line does lean towards more feminine customers, certainly mine does. It was decided we would play with colours on the logo, think about our views and do some more research on the matter of whether pink was right for us.
  
  I believe that pink is an excellent choice and here is why: Pink being feminine is a stereotype, it is not set in stone. With current fashion trends pink is actually coming back as a colour to stand out with, to be eccentric with - something our stall is trying to convey. Pink is bold and eye catching people will see the logo from a distance due to the warm tones and it won't be lost in the crowd. The hue of pink that the logo uses is not a pastel "barbie pink" or "baby pink" it is more a bold hot pink,  again adding to the aesthetic of pink standing out and being eccentric.

• Is the logo static?
  
  Could we have the logo change colours like Telstra? This is something to consider, we already have a colour palette it would be quite easy to display the logo in different colours. Unfortunately this does not solve the issue of the logo on the front of the stand. Also I do not believe we have the saturation required to pull of different coloured logos. It could be confusing, we need a simple clean message, due to the nature of the assignment.

• Will this turn away customers?
  
  Ultimately the group thought that no it would not, reasons: People usually meander around the market stalls - they don't see a logo and immediately turn the other way - chances are they are going to look at your stall anyway. The logo is bold and eye catching, if anything it will intrigue

• What colours could we use to make it less feminine?
  
  Looking at our colour palette we don't really have anything that would stand out as much as the pink does. We did test the logo with oranges but it just didn't get as much pop as the pink. Over week 8 we will test new colour designs and see if anything is a better fit.

My specific product, tie dye clothing, packaging design concept was a bit hard to understand through the drawings and I completely agree. I created this 3D mock-up for easier understanding. 

References

Telstra Logo Image: http://exchange.telstra.com.au/2015/06/11/preparing-for-the-next-phase-of-our-wi-fi-network/